All you need to know about Moto merchant accounts
Moto merchant accounts are very similar to the online merchant accounts that you will surely be familiar with.
The Moto account is similar to the internet merchant account in that they both offer “cardholder not present” processing services to merchants. Generally, Moto merchant account is made to address processing needs of mail order companies that receive their payments through telephone or mail.
Normally, a Moto merchant services, unlike merchant account for high risk business is accessed through a secure website, thus it can be operated from just about anywhere through an internet connection. The Moto merchant accounts are created to accept and process payments manually. The manual transactions are often processed through Virtual Terminals (secure webpage), or computer based application. At times, credit card machines are also used.
Moto accounts, like mail order merchant services or mail order merchant account, are suitable for remote companies (without internet-based business) that want to process payments online.
Benefits of Moto merchant accounts
Also known as virtual terminal accounts, Moto merchant accounts have a number of advantages, mobility and security being the primary benefits.
Moto merchant account can also be useful for fully-fledged ecommerce website (business). This provides a backup system to customers when the online order form meets with a problem.
Many customers are skeptical about sharing their credit card information online, especially on small, shabby looking websites. In that case people can end up calling before making a purchase. People feel safer giving their details to a real website representative on the other side of the phone. With a Moto merchant account you can use this to your advantage; the customer care executive can present the customer on the phone with an option to process their credit card and close a sale deal over the phone itself.